Project Info:

I was responsible for the end-to-end design of the "Beijing Zoo Family" IP characters for the Year of the Rabbit. I created the concepts, designed the full 2D character sheets with various expressions and outfits, and personally developed them into production-ready 3D models. The result is a charming and festive character duo ready for merchandise and branding.

Project Details:

• Industry:Design & Marketing
• Technologies:Photoshop. Illustrator, Procreate
• Date:2019