As the designer, I created the full brand and product identity for LETLaugh, a children’s trend brand built around the idea of “companionship and joyful growth.” The project covered logo and poster design, visual extensions, and product applications such as apparel, footwear, and accessories. By using vibrant colors and playful graphics, I developed a cohesive yet distinctive visual language that enhances brand recognition and builds emotional connection with users in their everyday lives.